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Would I ever hint to you guys what an important day this is???
TOPIC: Would I ever hint to you guys what an important day this is???
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Would I ever hint to you guys what an important day this is??? 18 Years ago
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Re:Would I ever hint to you guys what an important day this is??? 18 Years ago
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www.tinyurl.com is your friend!
By the way, so is Last.fm
www.last.fm/music/Fitzpain
Why isn't there a photo? I thought this was the big push week? 
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Re:Would I ever hint to you guys what an important day this is??? 18 Years ago
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you are right Jk, it is very, very hard at moment. However, something has to give. We are trying both top down and bottom up i.e. promo to FMs, but also targeting DJs, high street bars and clubs, independent DJs and summer roadshows, fairs, viral marketing and generally getting it out there to ears one by one if needs be.
Going after (hopefully) steady sales rather than the fast smash.
Ah, splendid, I feel the need to get into something traditional and do the "Global Yodal". Must dash...
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Re:Would I ever hint to you guys what an important day this is??? 18 Years ago
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Time for me to give you my 2cents on this issue.
The current system isn't dead as far as the majors are concerned. It is on life support. As for Koopa well they are no different to Delirious (remember them anyone). Their success was basically down to their fanbase sales and a mobilised assault on the charts. We are seeing this here (in OZ) with Hillsong Church regularly getting into the top ten and annoying everyone in the process. Kudos to them i say.
The main problem i see is that everyone is equally mobilising efforts using methods fair and foul alike and as such there is no noticeable difference to the charts, yet ! Add to that the fact that upto 20% of album sales have been eroded over the last 5 years and the recording industry is in crisis, except if you weren't a part of its success to begin with, what crisis ? You shouldn't care !
The majors well will soon feel the pinch because the decline ain't slowing. For everyone outside the majors it is time to think about the future.
Radio playlist: Forget it. They won't playlist you.
Major Press coverage: forget it. You won't get it.
Heavy Rotation on video: Forget it.
At least for the moment. Like all musical movements, chaos always precedes stability. The internet age has arrived and it is time to take advantage of its strengths and not live in old world realities which are closed to you anyway. It doesn't matter whether you have a smash or not. To be visible everywhere at the same time, at the moment, you would need the Majors to carpet bomb the media on your behalf.
I think if you are lean and mean you must now think of alternative revenue streams. By all means still sell your downloads and CDs but these should be secondary income. In the US in the last 5 years over 50,000 indie releases sold less than 100 copies. CD sales are not going to be your primary income.
I remember once when i worked for this IT company, they had a 'ripple release' strategy. That means you release the product several times to one group at a time and in different formats each time. Example.
1. Videotube (video) should be released first. Streaming on the net and through a site with ads. Sorry if you hate ads but for fecks sake have your artist blog sponsor your video and plaster google ads over it.
2. Free mp3 tagged with advertising look at we7 for example or DIY your own. The band can record a radio style ident mentioning sponsors name. By the way you must have limited free mp3s all paid for by said sponsor. Iknow i have been beating this drum for a while and i know that not everyone will agree but i am concerned about dollars coming in to pay for your recording, lawyers etc by any means necessary while you're in the 'promotional' phase.
3. Physical release. Get it on vinyl and/or DVD. Note
no CD single.
4. Remix, remaster and resell on Itunes etc. At this stage you should have fans who can then buy the downloads/physical release.
In all the above concentrate on growing your audience, creating a lifestyle worth being a part of and expanding. Word of mouth marketing is the ONLY marketing tool you need. All other forms of marketing MUST feed into that and then your audience can grow outwards.
Above all have some panache and balls about you. Say bollox to the media and everyone. Tell them to eff off but LET them know what you are doing and how wonderful it is in your enclave. Build it. THEY WILL COME.
The animals came in 2 by 2 hoorah hoorah !
Important parable. According to the biblical story. When Noah started building the ark and invited everyone to come in, they all laughed at him. When the flood was in full stream, they begged to get in but could not. Eventually the phones will ring non stop and offers will come a plenty.
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