IMPORTANT NOTE: You do NOT have to register to read, post, listen or contribute. If you simply wish to remain fully anonymous, you can still contribute.
|
Home Forums |
Leona Lewis - why is she so successful?
TOPIC: Leona Lewis - why is she so successful?
|
|
Re:Leona Lewis - why is she so successful? 17 Years, 8 Months ago
|
|
She is a deeply forgettable, identikit "diva". JK hit it right on the nail with that MC analogy.
She's successful because of marketing and timing-simple as that. Her PR campaign has been on 'simmer' for a while (various leaked stories in nationals about her working on an album for a year, being a bit mad, losing her voice all the time, poor Leona etc etc), and now, with the X-Factor juggernaut rolling back into town, it's all systems go for mega exposure.
In fact, X-Factor this year is poor, isn't it?
I can't pick one star out of the lot of them.
Although, tonight I will, likely as not, play a gig to 5 people in a bar, come home, fire up the Sky+ and dial in X-Factor, drink a bottle or two of whatever's lying around and wonder, just how high a price can be put on "artistic integrity"...
|
|
|
Logged
|
|
|
|
Re:Leona Lewis - why is she so successful? 17 Years, 7 Months ago
|
|
quite interesting reading all the above.
I think you can all speculate as much as you like, but may possibly be a few people with too much cynicism and time on their hands to let it show.
1) Leona Lewis has the 'ability' to sing extremely well, which is a 'Talent'. Thats what ability is?!? She proved this in the live shows last year. You simply cannot dispute that, or you are deaf. She may have no or little personality, but she has a voice, unlike so many others who use other means to sell themselves to hide their lack of 'ability/talent'. In the same way Kelly Clarkson was successful, but didnt shout about it.
2) Her profile was launched sky high by exposure on arguably the UK's biggest platform.
3) After the show finished, the public were left on a plateau of interest after the whole Clive Davis signing issue was banged about, so she kept in peoples minds.
4) Syco did their job and got her a great, instant, current song, and took their time, and then launched her when interest in the X factor was at its highest this year so she would be in mind, ie, also when she can perform her new single on the same show that got her there. Clever but simple.
5) They made a good video that is getting plenty of rotation to ensure that end is covered.
6) Press wise you couldnt ask for a better story.
7) She gets number one. End of story. Its obvious, doesnt really need so much deliberation surely?!
|
|
|
Logged
|
|
|
|
|
|
|