Check out Abbe Bigou's relevant thoughts on www.velvetrope.com

He simply says that the 360 degree model favours the labels, who are making less and less from music sales. Whereas the promoters of tours and merchandisers deserve a greater share.

He also points out that the big music successes of the moment in America have been achieved by old methods - like Leona Lewis - TV, radio, standard promotion.

The one thing he misses is that - yes, the modern internet model is not selling music but why? Because the promotion routes are predominantly visual... and why buy something to hear when it's the visual that attracts.

Like the Chocolate Rain phenomenon we mentioned a few weeks ago.