Interesting...

MySpace isn't turning out to be the advertising winner Rupert Murdoch was hoping for.
Murdoch's efforts to turn his $580 million MySpace purchase into ad cash is failing and pulling down News Corp.'s stock.
Analyst Michael Nathanson at Sanford C. Bernstein lowered his price estimate on the media giant Murdoch controls, by 13% last week to $21, and UBS' Michael Morris cut his target $1 to $25.
The two analysts acted after Fox Interactive Media - including MySpace, the biggest social-networking site - said it would miss its 2008 goal of $1 billion in revenues, or 3% of News Corp.'s projected sales.
Murdoch is pouring resources into MySpace to expand into South Korea and India, add music downloads and target users with promotions. As a result, Fox Interactive's costs will jump 46% this year, almost as much as revenues, risking long-term profit growth, Nathanson said in a note to investors.
Marketers are reluctant to place ads next to user-generated content, analysts said.
"When you have such a powerful asset as MySpace and you can't successfully monetize it, that's a problem for investors," said Daniel Poole, a research director at National City.
"It's hard to argue for multiple expansion when you have that many visitors and you're not making the amount of money you thought," he noted.
MySpace has sites in 27 countries and this month forged a deal with record labels to share revenue from sponsorships and concerts.
Also, MySpace's three-year, $900 million ad commitment from Google ends in 2010.
Google said last week that ad spending on MySpace was improving, after calling it disappointing in January.
News Corp. plunged the most in five years the day Nathanson and Morris cut estimates.
Down nearly 10% this year before yesterday, the stock fell 2 cents to $18.94 after earlier dropping 19 cents.MySpace missing ad revenue goals

I cannot say I'm surprised at this as I use Myspace every day several times but have NEVER EVER clicked on an advertising link yet in almost two years and thousands of pages that change the advert at every click.

www.myspace.com/garykennon