http://www.guardian.co.uk/media/2008/aug...italmedia.television
Interesting to find out how they tagged it or registered it with the search engines. The most interesting bit was that they did NOT put it on Youtube and got all their visits from Google, Yahoo or word of mouth. Food for thought.
I actually found the article while looking up how much TV signers get paid.
I first went to his website
http://www.drhorrible.com
Then returned to read the article. Video is probably the most important promotional tool now and the most lucrative yet with lots of scope for monetisation.