If anyone has any doubts that the new model is here then read this article

news.ninemsn.com.au/entertainment/822578...climbs-itunes-charts

Now let's first of all set a few things straight

Friday is NOT the worst song in the world, nor is it the best song in the world.

It is a good pop song in that is causes you to take a stand, you either love it or hate it.

The video shows us what needs to be done in terms of marketing and promotion.

This song has no big budget promo campaign (a thing of the past now as it is far too expensive).
The song is climbing the itunes charts all over the world and we have to accept its not really
a good song.

On top of that the publishers are raking in thousands JUST for the views and had Rebecca
had been part of the Partnership Programme she would be raking in thousands as well.

So long and short is this. The new model is about a careful online campaign using Youtube (and others)
with good call to action and DIRECT links to buy.

No need for radio 14 week campaigns, ridiculously expensive promo and press junkets (unless someone else
is paying for it and won't recoup it from your royalties).

Brilliant !