Like them or loathe them, they do know how to write good pop songs and by that I am not
talking about music for the critics (the so called gatekeepers) who have gone all cool britannia
but if you want something that will make u feel good and are bored by the sexcesses of Lady Gaga
and the like.

<iframe title="YouTube video player" width="640" height="390" src="www.youtube.com/embed/HvHeiPDa4rs" frameborder="0" allowfullscreen></iframe>



Their production sounds like the sort of stuff songwriters send out so while they are no Hugh Padgham
they are good at what they do.

I have nothing against these people - indeed I admire their hard work and skills - they remind me of the Swedes who were all the rage 12 years ago. And I think the Rebecca Black campaign was terrific and even quite like the song.

Certainly a step or two forward. But not yet "the new model".

Just the first steps.

Maybe so but I can assure having spent a few minutes looking at their videoes and the views they
are getting there is a model they are following. Maybe it hasn't delivered a global smash but then again
I would say it has in Bieber, but I accept he is very much old model.
Heck the new model will evolve over time but the basics will be
Free music
ad sponsored and social networking.
A younger JK would be employing the same tactics