"Mr. Richmond was one of the first publishers to send records directly to disc jockeys, a task previously the province of record companies. For him, “relating” included airmailing every new pressing to 300 influential D.J.’s.
The strategy paid off. In his first year Mr. Richmond had six hits — something, Collier’s magazine reported in 1951, that might have taken a rival a decade to achieve.
Among them were the novelty songs “Music! Music! Music!,” recorded by Teresa Brewer, which reached No. 1, and “The Thing,” recorded by Phil Harris, a staggeringly silly number about a box with something unnamed but very odd inside.
Mr. Richmond scored one of his biggest successes in 1950, when he had the Weavers — Pete Seeger, Lee Hays, Fred Hellerman and Ronnie Gilbert — record Lead Belly’s poignant waltz “Goodnight, Irene” in a lush arrangement by Gordon Jenkins.
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www.nytimes.com/2012/05/29/arts/music/ho...sher-dies-at-94.html
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