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CHARTS - inspired by Dixie and GG's posts on The Word thread
TOPIC: CHARTS - inspired by Dixie and GG's posts on The Word thread
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CHARTS - inspired by Dixie and GG's posts on The Word thread 12 Years, 11 Months ago
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The thing about Charts is that they always reflected sales which, in the 60s, was a great programming aid utilised by many in the UK but few in the rest of the world. Even the USA had several rival charts - Billboard, Cashbox, Record World - and the only actual SHOW that used them (quite popular) was my friend Casey Kasem's syndicated one.
HYPING started early in the USA but meant less because the chart was not important to US media. I started it in the UK in the 70s and it helped me enormously. But when everyone started doing it, the impact on the charts was dreadful and, as a result, programmes that relied on it started dying, featuring hype instead of truly popular tracks.
These days we need a POP-I - a Popularity Index - which shows which tracks are popular, be they available for purchase or not. And, in tandem, we need TV and radio shows reflecting (rather than preceding) them.
End of lecture.
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Re:CHARTS - inspired by Dixie and GG's posts on The Word thread 12 Years, 11 Months ago
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JK2006 wrote:
The reason we need an accurate, fair, high profile, well respected chart is that it's a FILTER - an essential to get those millions and millions who never hear music unless someone brings it to their attention. Then, often, they love it, want it and buy it.
Without a good list programming will rely on personal taste and we all get it differently.
Without a fair chart radio and TV play priorities rather than mass appeal quality; ratings suffer; sales droop.
There are (at least) three basic problems with your concept:
1) Radio & TV have their own research, based on their target audience (and the priorities of the labels). The overall popularity of a track isn't important for stations which want to reach certain demographics.
2) This new chart wouldn't be based on data which is a "true" / "objective" measure of popularity, but (at least in the cases of the most important gatekeepers, radio & TV) on data which is the result of playlist decisions made according to the priorities of UMG & SONY MUSIC.
3) Where is the audience (formerly known as the mainstream) interested in music from lots of different genres?
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