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I actually thought the "two teams" concept enought to keep viewer interest. I actually watched, and will stick with it. The "girls team" (Snake Rock?) is going to really interesting, especially as Katie Hopkins has now joined them!
Ant and Dec actually make it near-to essential viewing for me. (And The Apprentice, Dragons Den, Question of Sport + Celebrity are the only "essentials" in my TV list!)
Again, I find myself agreeing with JK. These reality shows are well past their sell by date. In most cases it is just a way of reviving interest before a new career launch or getting interest in someone virtually unknown to the general public. I recently spotted an advert in a professional agency for contestants for the next big brother. Give me strength ...