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Like many others, I was watching the FA Cup coverage on ITV when the sponsor logo came on followed by a few seconds of dead air before returning to the match just in time to see Everton score their goal. In other regions, according to today's news, an entire advert was shown and the viewers missed the goal completely.
Interesting that different regions had a different length of interuption. It was obviously a national interuption, but different for each region. I'm not sure what that means, but I find it curious.