Well of course it had to happen and you know we will all watch at some point.

i had a stroll around the BB 10 set earlier this week during last min fixes.

i cant elaborate too much as the intrigue is very much in the mystery.

however now that the so called contestants are ''tucked away'' it wont harm to draw your attention to some of the box crates.

you'll notice they say ''this way up'' with 2 arrows pointing upwards of course!!

we have instigated a clever turn-over in week 3 where some of the arrows will begin to spell a word.

whoever notices this may well be a wealthy housemate.

Watched the usual bunch of Freaks go into the house. The first task to get into the house properly was to shave someone's eyebrows off and draw glasses and a moustache on them. Who said that Channel 4 was 'dumbing down'.

Big Brother 10 ticks all the boxes with regard to ethnic and gender diversity. However as usual age diversity has not been accounted for with only one housemate out of 16 been only 40, and shes only 41.

Given that each housemate is a cross section from every ethnic minority and sexual persuasion, i'm surprised its not being shown on the BBC. Television at its most desperate. Not helped by Foghron McCall at the helm. That woman is insufferable.

I watched a little bit of the first series and didn't see any point in revisiting. I haven't even been tempted since, although one of my friends admitted that she sometimes stayed up during BB8 and watched them sleeping. I told her she was sad, and she agreed. No doubt she'll also watch some of this one.

So, we won't all be watching BB10. I have no interest in it whatsoever. Just thought I'd comment to add balance.

I'm with Emma.

I'm also with Emma and JK.

I don't mind Big Brother being on TV for those who follow it, but I do object to it being thrust in my face every time I log online, oick up a magazine, watch an unrelated chat show, etc. It's almost like they are trying to make it compulsary.