Sorry if you've already covered this JK but there an excellent analysis of why we lost on The Stage website (I know, wonders will never cease!)
blogs.thestage.co.uk/tvtoday/2010/06/eur...ut-now-wh/index.html
There's the link and here's an extract;
"Look in the mirror and say “the problem is us”
Don’t hide behind the myth of political voting deciding the contest. Germany is not in any acknowledged blocs of voting and the idea that the public decided to support Germany because they might bail out the economy deserves a place in a cheap cabaret stand-up show, not in a sensible discussion.
We failed because the song we put on stage was rubbish
Josh did the best he could with the material. His performance came across well on TV (but it was no Greece), but the song was neutered at birth. Partly because of the choice of parents, but also because having to write a generic song that worked with a male singer, or a female, or a duo, or a duet, or a group just so there could be a public vote does not translate to a song that’s going to win a song contest.
The BBC compromised the song long before Josh was selected to be the plucky Brit standing alone on the fjords of this Norwegian Expedition.
Where was the promotion in the countries that could vote for us? It’s great Josh got so many interviews on BBC local radio and the UK national press but was that more to convince the UK that the BBC was doing something, rather than actually do something like getting him in the National Finals of other countries?
In 2009, Jade and her record company helped out with promotion across Europe. Even though the BBC was working solo for 2010, they had a blueprint of what had worked last year. Which drawer had it been left in?