I wouldn't agree he is a small player.
I'd say he is one of the most powerful if not the most powerful men in the country and he doesn't even live or have the slightest bit of loyalty to the UK (nor Oz or the USA for that matter). Hates royalty..wants to dumb down Britain to NoTW level and pander to the handful left who read the Times.
If you watch the piece the Labour PM who is calling for a judical enquiry into phone tapping says his own party and every other party is frightened of Murdooch and News Corp as they can make or break them.
He did it PM Kevin Rudd in Oz who openly defied him...destroyed his leadership in 2 years.
He is agitating to own as much of the UK media as possible including all of BSKYB..and I reckon that's the price Cameron will pay.
And you will see the Democrats lose seats on Tuesday because of Murdoch's Fox News endless lies about Obama's moderate health care changes which they liken to communism.
The man is a menace and has too much power..more than any man should have.
Worst of all..he is dumbing down the public wherever he has power.
He is so dangerous because the one place he wanted ...China..ran rings around him and sent him packing so while he 'dumbs down' people elsewhere, they are steaming ahead