Is it a good story? That rules the world; whether it be "Fifa is bent" or Wikileaks - if it's a good story, to hell with the consequences.

Media has no conscience and doesn't care if it destroys the species (and it will) so long as it's a good story. The fable of the Scorpion and the Frog is one of the greatest and truest messages of all time.

I can only giggle as we watch the species try to get its own back with sex offence charges. Some of us have been there and warned about it. And it's a good story...

Wouldn't you, as a Fifa voter, have pledged your vote to England but secretly decided to screw the bastard country with the out of control vicious media?

the media is out of control but we are going through a defining era where there will be massive winners and losers.

Some will shine and benefit even greater than they have before...the Daily Mail and The Guardian are examples.

Some will burn and crash...I believe News Corp when the Sun King dies will collapse like a house of cards.

Things like FIFA & Wikileaks put the spotlight on a media in turmoil.