It always made sense to amalgamate the News of the World into the Sun - the way papers are going - now it all depends on the quality of the paper.

First - good writing, clever stories, great photos...

Second - morality - and this is where it worries me. If I was Murdoch I'd launch it on the platform of dealing with the corruption in the system. I'd champion sorting out people misusing the media. I'd expose the explosion of false allegations. I'd feature dozens of Fake Rape accusations and get the women who made them (some of whom spent time in prison) to explain how and why.

Part of that would be honesty about bad behaviour in the past.

And I'd clean out the swamp by printing the truth about the Gary Glitter fiasco and what really happened out there in Vietnam and Cambodia - with signed affidavits and names named. I suspect the News of the World would come out of it very badly - and The Sun on Sunday should show its integrity by revealing names, publishing E mails and reporting criminals to the authorities.

What better way to exorcise the demons of the old corrupt morality and send them back to the devil?

Over the next two days someone should be compiling a dossier with photographs and statements, confessions and apologies - what a front page that would be.

GARY GLITTER INNOCENT - WE NAME THE GUILTY HACKS. THEY WILL NEVER WORK FOR US AGAIN.

My second piece of free advice.

Don't call it the Sunday Sun.

Don't call it The Sun on Sunday.

The name?

The Sun.

I get the feeling JK that one of the reasons that RM is doing this is a big 2 finger salute at the British system.

Maybe the first headline will be 'My Kinky Nights of Lust with Leveson Shocker!'

There is a wonderful episode of Hancocks Half Hour on the radio called The Scandal Magazine. It's worth digging out because it seems to be very much on the ball with the media in 2012, yet made in the 1950s.

your'e fantasizing JK or having a brain storm if you think the leopard has changed it's spots:

still monstering politicians anywhere he can:

www.abc.net.au/mediawatch/

I seem to remember this - did Sid James play a Max Clifford type character?

I think it's a disgrace this 'newspaper' is to be launched at all.

No Veritas; the leopard won't change its spots.
My suggestion is just a clever way for him to get around the problem and persuade people the leopard is a cuddly spotted pussy cat - to be fed and petted.

Yes, we all know it will grow from a kitten and then - snap - you're dead.

But my strategy would work for the forseeable future.

They will never do it, of course.

It'll comprise of football gossip, soap gossip, reality TV gossip, tits and the odd free DVD. A waste of space.

One of the most depressing of recent trends is to hire silly little thirty-something blokes who think they're comedians to be TV critics. Their columns are just a series of short paragraphs on TV shows ending with a horribly laboured and lame 'joke'. Ian Hyland is the worst, and he's ended up in the Mail on Sunday, spelling 'Because' as 'Cos' and making even worse gags than he did at the NOTW. A truly horrible section of every tabloid these days.

Prunella Minge wrote:
It'll comprise of football gossip, soap gossip, reality TV gossip, tits and the odd free DVD. A waste of space.

One of the most depressing of recent trends is to hire silly little thirty-something blokes who think they're comedians to be TV critics. Their columns are just a series of short paragraphs on TV shows ending with a horribly laboured and lame 'joke'. Ian Hyland is the worst, and he's ended up in the Mail on Sunday, spelling 'Because' as 'Cos' and making even worse gags than he did at the NOTW. A truly horrible section of every tabloid these days.

You can't get away from these limp dicked comedians Pru. They are everywhere...every panel game show...Newsnight...Twitter...TV commercials..they release a book every October...they are akin to some aggressive alien race that have infested all areas of the media. These TV chefs are as bad now. kerching!

Russell Howard is one, bad, smug, indulgent, unfunny git. His just taking the idea of TV Burp and Tarrant On TV and made is own show which don't work. We need Hale & Pace back on Sunday night it was great to watch.

Some of my favourites.

Foz wrote:
I seem to remember this - did Sid James play a Max Clifford type character?

He played a Kelvin McKenzie type character!

Someone has You tubed it!

A few months ago I was at the South Bank waiting to see a talk from Galton and Simpson (all this links as you will see!). On the table in the bar next to mine was Kelvin, having a very loud conversation with someone else. After half an hour, he left, only to be replaced at this very table by one Una Stubbs! i thought blimey, on that same seat were 2 arses of totally different characters!

Prunella Minge wrote:
It'll comprise of football gossip, soap gossip, reality TV gossip, tits and the odd free DVD. A waste of space.

ITK makes 2 predictions -

1. The sale of raincoats will go up on Saturday

2. There will be alot of wanking on Sunday

I predict it will limp along and basically be a damp squib.

How could anyone possibly better what was a brilliant presentation ?

ghastly but brilliant..the NoTW formula was about as perfect a tabloid you can get.

I think the SOS will remind people that they have lost the NoTW.

The Sun is a giant celebrity puff piece..the NoTW was different'

personally..I welcome any new newspaper as it widens the market. The loss of the NoTW has slashed freelance rates considerably on News Corp titles around the world.

I don't think the general public realize who utterley hated Murdoch & family is now amongst journalists..he has gone from hero to zero in a year. They hate his guts and no more so than News Ltd employees. The man has trashed every bit of goodwill he built over the decades.

How can one operate a successful business when basically the whole employee base hates you?

This could be a prelude to a sell off of all his UK newspaper assetts.

## 2 things to consider : a loss of important contacts-the police (and maybe worse scandals to come) and wait until Leveson turns a spotlight onto the paparazzi

I went to Ray Galton's house once. He buries his dogs very badly - leaving a bump in the garden. There must have been about five. I couldn't help think it must be hard to mow the lawn. Nice man, though, as is Alan.

Prunella Minge wrote:
He buries his dogs very badly - leaving a bump in the garden. There must have been about five. I couldn't help think it must be hard to mow the lawn. Nice man, though, as is Alan.

There's no answer to that, is there LOL ! ?