Dreadful.
Just the Sun as usual; which sadly, these days, lacks all ideas, originality, sparkle, wit, fun.
I know many hated it when I used to write a weekly page on it through the 80s and early 90s but we sold 5 million copies a day and it was sometimes great fun, sometimes dreadful, always interesting and worth reading.
Now it's not.

The world has moved on,net content is the future.
I'm near Gibraltar on the Del Sol,did wonder about buying it this morning,but really there are better ways of getting news than that.

and as I say..Rupert Murdoch has never launched a successful newspaper...ever !

He has however bought very successful titles and made them more successful by hiring brilliant people.

He launched the Sunday Post in New York...a disaster. The Australian (his peronal favourite) has never made a profit but he uses it to batter politicians.

Murdoch has tweeted tonight that 3 million people bought a copy today.

steveimp wrote:
Murdoch has tweeted tonight that 3 million people bought a copy today.

They probably did because it was the 1st edition - my dad always buys and keeps the 1st ever edition of newspapers. How long before that number halves? A year? A month? Maybe a week?!

Foz wrote:
steveimp wrote:
Murdoch has tweeted tonight that 3 million people bought a copy today.

They probably did because it was the 1st edition - my dad always buys and keeps the 1st ever edition of newspapers. How long before that number halves? A year? A month? Maybe a week?!

Where will all the numpties that used to read the NOTW going to go to get their sleeze and sensationalism on a sunday.

robbiex wrote:
Foz wrote:
steveimp wrote:
Murdoch has tweeted tonight that 3 million people bought a copy today.

They probably did because it was the 1st edition - my dad always buys and keeps the 1st ever edition of newspapers. How long before that number halves? A year? A month? Maybe a week?!

Where will all the numpties that used to read the NOTW going to go to get their sleeze and sensationalism on a sunday.

but the SOS is a 'family friendly' newspaper.

I predict a disaster.

If the SOS succeeds (which it couldn't possibly if the launch edition is the best they can do) Rupert Murdoch will have turned the whole idea of business on it's head:

close down one of the greatest surviving businesses in the UK which is making a healthy profit and has power and influence with a loyal following and a 100 years of goodwill..the NoTW..

..and then open a light weight copy of that business and expect it to work.

He should have handed the NoTW over to a blind trust of 'prominent ' citizens and collected the profit each year.

veritas wrote:
robbiex wrote:
Foz wrote:
steveimp wrote:
Murdoch has tweeted tonight that 3 million people bought a copy today.

They probably did because it was the 1st edition - my dad always buys and keeps the 1st ever edition of newspapers. How long before that number halves? A year? A month? Maybe a week?!

Where will all the numpties that used to read the NOTW going to go to get their sleeze and sensationalism on a sunday.

but the SOS is a 'family friendly' newspaper.

I predict a disaster.

If the SOS succeeds (which it couldn't possibly if the launch edition is the best they can do) Rupert Murdoch will have turned the whole idea of business on it's head:

close down one of the greatest surviving businesses in the UK which is making a healthy profit and has power and influence with a loyal following and a 100 years of goodwill..the NoTW..

..and then open a light weight copy of that business and expect it to work.

He should have handed the NoTW over to a blind trust of 'prominent ' citizens and collected the profit each year.

I sort of agree. I remember after 911 when everyone said that Hollywood will never make disaster movies ever again because memories will always be raw.
Gradually the kiss and tell stories will wend their way back in. However if they do go the safe route as a 'family newspaper' it will be a disaster - the other papers will do their best to bury it.

As I've said, I'd go down the RIGHTEOUS INDIGNATION route - it always worked in my day (when we sold over 5 million copies a day) and support exposing wrongdoing by our own (ex) journalists.

What a story that would be.

The Sunday red top market certainly needs a shake-up. It surprises me how some titles have survived for so long. I never see anyone buy the Star, for example, and the Express is shockingly bad, and the People would be better off being merged with the Mirror because it lacks any distinctive identity and just looks like a weaker version of the same thing. The Sun will do well largely because, apart from the Mail, there's no real heavyweight around at the moment. But in some parts of the country, thank god, the Sun will be shunned no matter what day it tries to rise.

The People is a waste of shelve space Prunella, I always the Daily Star run outeveryday it not a bad paper. Who can remember the ad with chant ? 'Oh Ah Daily Star, Oh Ah Daily Star, I Say Oh Ah Daily Star '
You can't remember these new ads on TV it's all loans, car insurance, life cover and gold.