Very good points from both JK and DJones. You are right DJones and i am not suggesting that one spends anywhere near the amount the majors spent on branding an artist. In fact this no longer works.
I think that there are 2 approaches.
1. The JK approach where you record in multiple names and one off projects usually with equally daft names (no offence oh wise one) which just sell loads of records. You can knit each project together with either a label thread or artistic one so that those in the know recognise your talents.
2. The normal band/artiste approach. I think one can take a leaf out of Lily Allen's book (please dont shoot me down in flames hear me out) and use myspace and Youtube and of course their successors to gradually build your artistic profile.
There may be many others which i would like to hear. Come on guys this is your bread and butter !
Please contribute to this thread.
JK yes spot on about Gnarls Barclay and i would even throw Nizlopi in that category to a certain extent.
We dance guys have been used to the idea of recording under various aliases likewise yourself.
Incidently JK when is the book out ? Or is it all on video ?
Speaking of video i just read an amazing statistic.
User Generated Video At 31 Billion Views In '06
Has Youtube killed the video star ? Someone will get it right, i can feel it in my bones very soon.
Just like Michael Jackson.
For inspiration guys look what Man Utd are doing with MUTV online.