The Pitchfork Effect
by Lindsey Thomas
Tapes 'n Tapes manager Keri Wiese leans over to show me this recent e-mail on her Blackberry. It's the second-to-last night of the South by Southwest festival and we're both exhausted from the nonstop show slog. I shouldn't complain; Wiese and the band are the ones who have been hauling their gear all over town to perform nine times in four days. Still, we're sitting on a bench in a small, packed bar called Friends, reserving our strength for the band's only official SXSW set. (The others were afternoon barbecues, radio gigs, and private parties). And this e-mail, glowing with the unparalleled enthusiasm of a teenager who's just found her new favorite band, helps everyone soldier on. But how did an indie rock quartet with a modest following in their own hometown become the lunchroom fantasy of a high school kid over 400 miles away?
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