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That's autotuned to death. Why do they do it? He can actually hold a tune. What satisfaction do they get doing that? It dosn't even sound good as an effect.
Yes, but that was famously 'an effect'. So often these days it's just used routinely to make every vocal sound weirdly shallow and metallic. It makes for completely worthless, anonymous, 'product' but what do the singers get out of it? Really? Take this song - utter crap, just hopelessly uninspired, joyless, formulaic shite. I honestly don't know how someone could sit listening to the playback and feel even lightly proud of that.
I always assumed Justin Hawkins was a massive tit, but I've watched a couple of his YouTube channel videos and he seems surprisingly likeable. Here's him on the subject of autotune: